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83% Of Consumers Don't Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.
Source: Statuslabs
89% Of Consumers Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Because They Desire To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Sites.
Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
72% Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how appealing your marketing is, you still need consumer reviews. There's no way around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
If A Company Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and score data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically 2 out of 3 companies have excellent and exceptional ratings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz