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83 Percent Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take note of consumers' recommendations online.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
If A Business Manages To Fix Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business
Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation does not impact just the consumers. Potential team members likewise look at ratings and read reviews.
Source: Deloitte
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.
Although we now understand why customer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc