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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as guidance from family and friends.
Source: Brightlocal
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically 2 out of 3 companies have exceptional and awesome rankings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Reviews Published On Twitter Can Help Grow Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
95% Of Unhappy Clients Will Return To A Company If A Business Makes An Effort To Solve Problems Quickly And Effectively
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying decisions.
According to social media reviews stats, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business.
Source: RevLocal
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs