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Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really use them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
If A Business Manages To Resolve Problems Rapidly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Business
Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
If They Were Asked, 77% Of Clients Would Certainly Leave A Review
More than a 35% would post a review to inform others about their customer experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million customers check out Yelp every month. This is as great a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying decisions.
According to social media reviews data, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a site can just go so far.
Source: Review Trackers
15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential clients won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
83% Of All Young People Were Asked To Post A Review Recently
Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal
US Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Since the vast bulk of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a business's reputation does not impact just the consumers. Potential employees also take a look at ratings and take a look at reviews.
Source: Deloitte
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal