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49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
70 Percent Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Corresponding with your clients establishes trust. Even something like responding to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Over Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have exceptional and good scores. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of prospective customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of customers' suggestions online.
Source: Statuslabs