60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Google Represents 57.5% Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick an attorney or a physician.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Consumers Could Spend 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

70% Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, people prefer to read reviews on their cell phones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Typical Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers