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More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two-thirds of businesses have exceptional and good rankings. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation does not affect just the clients. Prospective team members likewise look at ratings and read reviews.
Source: Deloitte
53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reply. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
83% Of All Younger Customers Were Asked To Give A Review Recently
Of those invited, 80% of customers did leave a review. In general, companies have actually asked 66% of all clients to give a review on their company.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social media reviews data, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport