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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Consumers Feel Positive About A Business Which Answers Online Reviews
Staying connected with your customers develops trust. Even something like reacting to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as suggestions from family and friends.
Source: Brightlocal
If A Business Handles Problems Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Business
Customers don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
86% Of Customers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
89% Of Buyers Choose To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile internet browser, folks prefer to read reviews on their phones.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.
Source: RevLocal