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60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and rating data show people value the opinion of peers more than any other content.
Source: Collective Bias
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
The Average Review Word Count Has Become 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the value of being informed. User-generated content has an unassailable effect on customers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
89% Of Buyers Prefer To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile web browser, customers prefer to read reviews on their mobile devices.
Source: Statista
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service
This stat is among numerous that show the significance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more vital than ever.
57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for organizations with a best five star score.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 companies have good and awesome rankings. Just 5% of companies have a score below 3 stars.
Source: Brightlocal