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89% Of Shoppers Choose To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their phones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social media reviews data, Facebook affects over half of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.
Although we now understand why customer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
83% Of All Younger Customers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online scores stats, we discovered that a business needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat consumers fairly typically succeed, review sites help ensure of that.
Source: Statuslabs
Over Half Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista