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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
United States Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American consumers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If A Company Deals With Problems Quickly And Effectively, 95% Of Unhappy Clients Will Return To A Business
Customers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.
Source: Review Trackers
Half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6% Of Consumers Don't Rely On Customer Reviews At All
According to consumer review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
The Majority Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone