63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

Google Accounts For 57.5 Percent Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million customers check out Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

70% Of Customers Choose To Discover A Business Through Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat customers fairly normally succeed, review sites help ensure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone