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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Over Half Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online ratings stats, we discovered that a company requires to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Most Likely Submit A Review
More than a 35% would leave a review to notify others about their client encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
82 Percent Of Consumers Visit Review Sites Because They Want To Purchase An Item Or A Service And Wish To Get The Facts About Business Product Or Services.
Review websites are locations that people go to get the facts about a business, service or product . Users come since they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a website can just go so far.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
15 Percent Of Clients Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of potential clients will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to consumer review data, a whopping 19% of customers constantly trust online reviews and never ever a buy without checking out reviews first.
Source: Statista