88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have excellent and good ratings. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as suggestions from loved ones.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

American Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get an idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your clients develops trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista