Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or a legal representative.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

70% Of Customers Prefer To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Clients Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of possible clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would do it to inform others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

More Than Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Read A Companies Responses To Reviews

Not only do a lot of clients read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal