The Majority Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings stats, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no other way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Business

This stat is one of lots of that highlight the importance of online scores. Now that news of client fulfillment travels this fast, keeping your clients happy is more crucial than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a perfect five star score.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal