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Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
When customers have to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Software Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients well normally flourish, review websites help ensure of that.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a site can only go so far.
Source: Review Trackers
Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and rating statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers