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64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Google Represents 57.5% Of All Reviews Across The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Usually, 142 million consumers check out Yelp every month. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
Consumers Could Invest 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review stats show us precisely how much more.
Source: Martech Zone
70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs