74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, most people choose to read reviews on their mobile devices.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to select one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are trying to find. Almost a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of numerous that show the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star score.

Source: Brightlocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

82 Percent Of Customers Go To Review Sites Due To The Fact That They Want To Buy A Service Or A Product And Wish To Get The Facts About The Businesses Product Or Services.

Review sites are locations that people go to get the truth about a service, business or item . Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

70% Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Staying connected with your consumers establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks