United States Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a physician.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

95% Of Unsatisfied Consumers Will Go Back To A Company If A Business Makes An Effort To Fix Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews stay without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we discovered that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal