Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take notice of customers' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your clients establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.

Source: RevLocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Consumers Read A Businesses Feedback To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal