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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
70 Percent Of Consumers Choose To Discover A Business Via Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Consumers Review A Companies Feedback To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra