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60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When consumers need to pick a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company
This stat is among numerous that highlight the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers pleased is more crucial than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked only for services with a perfect five star ranking.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically two-thirds of companies have good and exceptional ratings. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
Reviews Published On Twitter Can Help Boost Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo