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53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as recommendations from loved ones.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still require client reviews. There is no way around it. Consumers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine