One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do most individuals read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Only 6% Of Customers Don't Trust Client Reviews At All

According to client review data, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

The Average Review Word Count Has Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Over Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs