64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

American Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95% Of Disappointed Consumers Will Return To A Company If A Business Takes Care Of Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Google Represents 57.5% Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Review A Businesses Responses To Reviews

Not only do most clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When customers have to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport