95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation doesn't affect just the customers. Prospective employees also look at ratings and read reviews.

Source: Deloitte

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take notice of consumers' suggestions online.

Source: Statuslabs

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and awesome scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the value of online scores. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star score.

Source: Brightlocal

82% Of Customers Check Out Review Websites Because They Want To Acquire A Service Or An Item And Want To Get The Facts About Business Product Or Services.

Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

United States Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista