Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Consumers Don't Trust Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of businesses have great and exceptional rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well usually flourish, review sites help make certain of that.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra