91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the huge bulk of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Browse A Companies Responses To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review data, a whopping 19% of customers always rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

USA Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There's no way around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation does not affect simply the customers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte