Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our buying decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to customer review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation

This stat is among lots of that highlight the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a best five star score.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo