88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Potential team members also look at scores and read reviews.

Source: Deloitte

Due To The Fact That They Desire To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Review websites are locations that people go to get the truth about a service, item or business. Since they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is one of lots of that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with a perfect five star ranking.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of companies have outstanding and great ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

74% Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online scores data, we discovered that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'extremely influential'.

To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Customers Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, consumers choose to read reviews on their smart phones.

Source: Statista

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone