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64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 companies have good and outstanding rankings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics show a company's reputation doesn't impact simply the customers. Prospective team members also take a look at ratings and read reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly select one that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or an attorney.
Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company
This stat is one of numerous that highlight the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more important than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked only for organizations with a perfect five star ranking.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the basic popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
15% Of Clients Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective consumers won't even think about working with a business they can't find viewpoints about.
Source: Statuslabs