53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not affect just the consumers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a physician.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

82% Of Consumers Go To Review Sites Because They Want To Buy A Service Or An Item And Wish To Get The Facts About Business Product Or Services.

Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

95% Of Unsatisfied Clients Will Return To A Business If A Company Deals With Problems Quickly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have excellent and exceptional scores. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs