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A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly typically succeed, review websites help make certain of that.
Source: Statuslabs
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your customers creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the same weight as advice from friends and family.
Source: Brightlocal
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
More Than Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Consumers Choose To Discover A Business By Means Of Reviews And Posts, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
89% Of Clients Read A Businesses Reactions To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a site can only go so far.
Source: Review Trackers