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If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Only 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you provide them an excellent experience.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings stats, we found out that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews stay without a reaction. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.
Source: Fan and Fuel