More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Generally, 142 million consumers check out Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers fairly usually flourish, review websites help make sure of that.

Source: Statuslabs

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

89% Of Customers Review A Businesses Replies To Reviews

Not only do many individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

83% Of All Young Customers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect just the consumers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal