52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Clients Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

The Average Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp every month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal