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54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
70 Percent Of Customers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
Just 6% Of Consumers Don't Trust Client Reviews At All
According to consumer review stats, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation does not impact just the customers. Prospective team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Clients Read A Companies Reactions To Reviews
Not only do most individuals check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
98% Of Yelp's Site Visitors Bought From A Business They Found On The Website
Usually, 142 million customers check out Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the prospective clients are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone