70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Customers Could Spend 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Many Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp monthly. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone