54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Considering that the huge majority of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Company

This stat is one of lots of that highlight the significance of online scores. Now that news of client satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with an ideal five star rating.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

89% Of Individuals Want To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, individuals choose to read reviews on their smart phones.

Source: Statista

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Almost a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport