70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of businesses have great and exceptional rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Client Reviews At All

According to consumer review stats, a massive 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

82 Percent Of Consumers Check Out Review Websites Since They Want To Buy An Item Or A Service And Want To Get The Facts About Business Product Or Services.

Review sites are places that customers go to get the facts about a business, service or item . Since they have already formed a purchase decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a medical professional or an attorney.

Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Reviews Shared On Twitter Can Help Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias