Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

The Majority Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact simply the clients. Prospective employees also look at rankings and read reviews.

Source: Deloitte

United States Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to customer review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of potential consumers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal