30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your customers develops trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible clients will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

72% Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

The Majority Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as suggestions from loved ones.

Source: Brightlocal

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings statistics, we found out that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs