Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

70% Of Customers Prefer To Discover A Business Through Reviews And Articles, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Income

Businesses that treat clients honorably usually succeed, review sites help make sure of that.

Source: Statuslabs

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as recommendations from friends and family.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Almost a third of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

The Majority Of Consumers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista