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Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review data, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our buying preferences.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, people prefer to read reviews on their mobile devices.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a physician.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
More Than Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Communicating with your customers develops trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are more willing to invest more money with a company.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista