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63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
70% Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
89% Of Customers Browse A Companies Replies To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
83% Of Consumers Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to focus on consumers' suggestions online.
Source: Statuslabs
People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Clients Could Spend 31% More With A Business That Has Great Reviews
Focus on this statistic. The better other users describe your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Software Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
83% Of All Young Customers Were Invited To Give A Review Recently
Of those asked, 80% of customers did leave a review. In general, businesses have asked 66% of all clients to leave a review on their company.
Source: Brightlocal