Over Half Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Reviews Shared On Twitter Can Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as suggestions from family and friends.

Source: Brightlocal

15% Of People Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the large bulk of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients honorably normally succeed, review sites help make certain of that.

Source: Statuslabs