64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation doesn't impact just the customers. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

If A Company Handles Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Consumers don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Posted On Twitter Can Grow Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to trust a local business.

Source: RevLocal

89% Of Clients Browse A Companies Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone