91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger People Were Asked To Leave A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users describe your product or service, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Practically a third of customers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel