73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal

Customers Might Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would post a review to advise others about their customer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have outstanding and great scores. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks